$14M Expansion Deal with Famed David Lloyd Highlights Rebrand of Sports, Entertainment and Gaming Innovation by AI Driven, Online Fan Engagement Co
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FORT WORTH, Texas - PrAtlas -- $14M Expansion Deal with Famed David Lloyd Highlights Rebrand of Sports, Entertainment and Gaming Innovation by AI Driven, Online Fan Engagement Company: SEGG Media (N A S D A Q: SEGG)

Mobile & Online Platforms Enable Players and Commercial Partners in the U.S. and Internationally to Remotely Purchase Legally Sanctioned Lottery Games.

Real-Time Results for Over 800 Lottery Games from More Than 40 Countries.

Family of Brands Including Sports.com, Concerts.com, and TicketStub.com, to Form a Unified Ecosystem That Integrates Gaming, Entertainment and Sports.

$14M Expansion Deal with David Lloyd for New Boca Raton Sports.com All-Sports Arena with Elite Fitness, Co-Working Innovation and World-Class Design.

Legal Action Pursuing Individuals and Entities Engaged in Market Manipulation Intended to Damage the Company's Share Price and Reputation.

$10 Million Acquisition of GXR World Sports Assets to Power Global Launch of Sports.com Super App

Expanding Committed Financing Facility From $100 Million to $300 Million with Generating Alpha, Saving $12 Million Over the Life of the Facility.

LOI for 51% Majority Stake in DotCom Ventures Inc., with Premium Domain Assets Concerts.com and TicketStub.com, in a Transaction Valued at $10 Million.

TicketStub.com to Operate Focused on Alternative Entertainment Verticals Including Festivals, Comedy, eSports and Lifestyle Events.

SEGG Media, formerly Lottery.com, Inc. (N A S D A Q: SEGG, LTRYW) is a global sports, entertainment and gaming group operating digital assets such as Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

The SEGG engaging mobile and online platforms enable players and commercial partners located in the U.S. and internationally to remotely purchase legally sanctioned lottery games. Fans and subscribers look to SEGG for compelling, real-time results on more than 800 lottery games from more than 40 countries. Additionally, through WinTogether.org, SEGG is fundamentally changing how non-profit donors are incentivized to action by gamifying charitable giving. The SEGG mission remains an uncompromising passion to innovate, grow a new demographic of enthusiasts, deliver responsible and trusted solutions, and promote community and philanthropic initiatives.

The SEGG family of brands — including Sports.com, Concerts.com, and TicketStub.com, is a unified ecosystem that integrates gaming, entertainment and sports.

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More than just an app, but a complete lottery experience on the phone, SEGG gives users instant access to all the winning numbers, jackpot sizes, and draw times for all their favorite lotteries. Plus, LTRY will even let users know when the jackpots reach a size worth playing.

SEGG Media and David Lloyd Announce $14M U.S. Expansion Deal

On July 9^th SEGG announced it signed a binding Letter of Intent ("LOI") with David Lloyd, one of the most iconic names in British and European sport and wellness. The terms of the LOI allows SEGG to acquire the rights to David Lloyd's All-Sports Arena in Boca Raton, FL at a $14 million valuation. The agreement marks the launch of the David Lloyd brand into the U.S. market.

The facility – a 100,000 square-foot brick-built arena already completed in the heart of Boca Raton – will be branded as "Sports.com All-Sports Arena, designed by David Lloyd." The venue will be the first of its kind in Florida, blending state-of-the-art sporting infrastructure with cutting-edge co-working and business amenities.

Global Rollout Strategy Across U.S. and Middle East

This SEGG Boca Raton launch marks the first in a bold international rollout strategy. SEGG and David Lloyd are actively preparing expansion plans across major U.S. cities and the Middle East, leveraging Sports.com's global digital audience and David Lloyd's operational excellence.

With additional facilities in development, Sports.com All-Sports Arenas, designed by David Lloyd, are poised to become a dominant force in premium sports infrastructure worldwide. The model is fully scalable, with the potential to deliver high-margin returns through a unique blend of sport, wellness, community and entrepreneurship. David Lloyd's projections are that the Boca facility will deliver over $6 million in EBITDA for SEGG in its first year of operations.

SEGG Media Corporation Launches: Ushering in a New Era of Sports, Entertainment and Gaming Innovation

On July 8^th Lottery.com Inc. has officially rebranded as SEGG Media Corporation (N A S D A Q: SEGG, LTRYW) — Sports Entertainment Gaming Global Media.

Strategic Architecture: One Group, Three Pillars

SEGG operates through three distinct yet synergistic verticals:

Sports.com – The global home of sport: Live immersive streaming, sim racing, football, motorsports, eSports, youth driver programs and athlete-driven content. Sports.com Studios, Sports.com Media, and Nook will operate under the sports vertical;

Entertainment – The live experience layer: AI-driven event streaming, music media, hybrid entertainment, fashion and fan engagement platforms. Upon completion of the acquisition of DotCom Ventures, Inc., Concerts.com and TicketStub.com will operate under this vertical; and

Lottery.com – The ethical gaming engine: International lotteries, iGaming, instant wins, sports betting and charity-aligned gaming initiatives. Domestic and global lottery operations, Tinbu, and WinTogether will operate under the gaming vertical.

A New Generation Sports & Entertainment Conglomerate

SEGG is built for the next generation — a fan-first business model designed to combine immersive media, cash-generative assets and technology-forward experiences. The Company will bring all sports under one roof, while expanding into music, lifestyle, and fashion.

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With original content, influencer campaigns, and innovative storytelling documentaries and series produced by Sports.com Studios, SEGG aims to redefine how audiences connect with clubs, athletes, teams and leagues. This includes the acquisition and revitalization of trophy assets like football clubs and race teams, unlocking their value through smart structuring, media exposure and global fan penetration.

$10 Million Acquisition of GXR World Sports Assets to Power Global Launch of Sports.com Super App

On June 26^th SEGG announced it is advancing its global expansion with the planned launch of the Sports.com Super App (the "Super App")—a first-of-its-kind digital destination for sports fans worldwide. The Super App is designed to combine live streaming, social engagement, e-commerce and gamification into a single immersive ecosystem.

The SEGG Super App, which is scheduled to launch in select global markets in Q3 2025, will initially focus on soccer and motorsport—two verticals Sports.com has been aggressively expanding into through a series of high-profile sponsorships and strategic initiatives. The SEGG Super App will be built on an existing platform development by Galaxy Racer Holdings Limited ("GXR"), The GXR app has achieved more than one million monthly active subscribers organically, demonstrating significant early traction and category-defining potential.

Revenue streams will include premium streaming subscriptions, in-app advertising, merchandising and interactive gamified challenges. Plans are underway to extend into additional sports verticals and incorporate immersive streaming experiences later this year.

To accelerate the development timeline for the Super App, SEGG has signed a Letter of Intent (LOI) to acquire a 51% controlling interest in the sports and technology assets of GXR, valuing the transaction at $10 million pre-money.

All GXR unencumbered assets, including its tech stack and user base, will be transferred to a new entity (NewCo), of which SEGG will initially own 51%. The agreement includes a call option to acquire 100% ownership of NewCo by the end of 2027.

SEGG Media Expands Committed Financing with Generating Alpha to $300 Million

On June 23rd SEGG announced an Amendment to its Stock Purchase Agreement with Generating Alpha Ltd., expanding the committed financing facility from $100 million to $300 million, while reducing the discount Generating Alpha receives saving the Company nearly $12 million over the life of the funding facility.

This strategic amendment reflects the deepening partnership between Lottery.com and Generating Alpha, and includes materially improved terms for the company:

Facility Increased from $100 million to $300 million, enabling more accretive, cash-generating acquisitions to support share price growth.

For more information on $SEGG visit: www.seggmediacorp.com

Media Contact:
Company Name:  SEGG Media, formerly Lottery.com, Inc. (N A S D A Q: SEGG, LTRYW)
Contact:  Matthew McGahan, Chairman and CEO
Email: media@seggmediacorp.com
Phone: (737) 309-4500
Country: United States
Website:  www.seggmediacorp.com

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