FilmHedge Is Letting A.I. Into the Deal Room—And Hollywood Will Never Be the Same
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ATLANTA - PrAtlas -- As television and film underwriting models struggle to adapt to the volatility of streaming, shifting consumer habits, and global production changes, FilmHedge is confident that AI—versus old instincts—will be what defines the next generation of Hollywood finance.

FilmHedge, an Atlanta-based fintech company, has developed an artificial intelligence platform that will radically change how banks and institutional investors underwrite film and television deals. For the tenth year in a row, FilmHedge sponsored the Cannes Film Festival and this time unveiled it's groundbreaking AI platform to Hollywood's top dealmakers and industry insiders.

At the heart of this transformation is the FilmHedge Dashboard, a tool designed to help financial groups and media investors better evaluate risk, creditworthiness, and ROI potential across a growing landscape of media investment opportunities.

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"We built this product to help financial services companies improve how they underwrite and assess media opportunities," said Jon Gosier, Founder and CEO of FilmHedge. Gosier is no newcomer to AI and data: in 2023, his previous company Audigent—a programmatic advertising firm that started by curating music industry data—was acquired by Experian in a nine-figure deal.

"Entertainment has long had blind spots in how it uses data," said Gosier. "With FilmHedge, we're solving a different part of the puzzle—bringing clarity and rigor to how deals are evaluated, priced, and funded. It doesn't matter if investors work with us or not; what matters is giving the stakeholders the data-driven tools to make more informed decisions."

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Founded in 2020, FilmHedge has become a key player in media finance, handling 100–300 submissions yearly from top producers. Whether funding projects directly or through institutional capital, every deal feeds anonymized data into Filmhedge's AI engine, which—based on insights from  500+ real world projects—generates credit ratings, risk assessments, and deal terms, accelerating underwriters' decisions without replacing human judgment.

FilmHedge is rewriting the rules of Hollywood finance with AI—and the story is just beginning. For interviews with CEO Jon Gosier, platform demos, or exclusive insights into how data is reshaping media investment, contact us today.