Genuine Hospitality, LLC Selected to Operate Hilton Garden Inn Jacksonville JTB/Deerwood Park
PrAtlas/22805052

LAKE ST. LOUIS, Mo. - PrAtlas -- Genuine Hospitality, LLC, a rapidly growing hotel management company headquartered in St. Louis, announced today its selection as the new operator of the Hilton Garden Inn Jacksonville JTB/Deerwood Park, further strengthening the company's growing presence throughout the Southeast and expanding its national portfolio.

Conveniently located in Jacksonville's premier Deerwood Park business district near the intersection of J. Turner Butler Boulevard (JTB) and Interstate 95, the Hilton Garden Inn Jacksonville JTB/Deerwood Park provides easy access to downtown Jacksonville, Jacksonville Beaches, St. Johns Town Center, and numerous corporate headquarters and medical facilities. The hotel is ideally positioned to serve both business and leisure travelers visiting one of Florida's fastest-growing metropolitan markets.

More on PrAtlas

• Hollywood In Pixels Announces Honorees for The 9th Silver PIXel Awards
• New Research Finds a Good Deal Is All It Takes to Get Americans Booking a Last-Minute Vacation — and Most Already Have One on Their Mind
• GitKraken Introduces GitLens 19, Bringing Human and AI Workflows Together in One Workbench
• LĪNA Universal Balm Nominated for "Best Clean Skincare Product" at CertClean Beauty Awards
• Bronze Stevie Award Recognizes Satyadhar Joshi for AI Research and Public Policy Engagement

The property features a variety of amenities designed to enhance the guest experience, including an outdoor pool, fitness center, flexible meeting space, complimentary Wi-Fi, business center services, and on-site food and beverage offerings at the Garden Grille & Bar. Guest rooms are thoughtfully designed with modern furnishings, mini refrigerators, microwaves, and functional workspace accommodations tailored for today's traveler.

"We are excited to welcome the Hilton Garden Inn Jacksonville JTB/Deerwood Park to the Genuine Hospitality portfolio," said Kurt Furlong, Chief Revenue Officer and Partner at Genuine Hospitality. "Jacksonville continues to be a highly attractive and dynamic growth market, and this hotel represents another strong addition to our expanding platform. We look forward to leveraging our operational expertise, revenue strategy, and culture-driven approach to further enhance the hotel's performance and guest experience."

More on PrAtlas

• synseer Nominated for Best Startup in 2026 Prix Galien USA Awards Following Record Breaking Applicant Pool
• Leading PDR Training Courses in Canada: Learn Paintless Dent Repair with PDR Academy & Tint Academy
• Move in this Fall! New Released Quick Move-In Townhomes at Heritage at South Brunswick with Limited-Time Incentives
• Crossroads4Hope Marks 25 Years Ensuring No One Faces Cancer Alone At its Inspiring Hope Gala
• Q1 2026 Arizona Technology Industry Impact Report Recaps Advanced Manufacturing Growth, High-Value Jobs and Workforce Investment

About Genuine Hospitality

Founded in 2018, Genuine Hospitality, LLC has quickly established itself as a trusted and performance-driven hotel management company. Co-founders Kurt Furlong and Rob Willard bring more than 70 years of combined experience in hotel development, operations, revenue management, asset management, and accounting services.

With a growing portfolio of 33 hotels across multiple states and partnerships with leading global hospitality brands, Genuine Hospitality is recognized for its collaborative ownership approach, disciplined operations, and unwavering focus on guest satisfaction, associate culture, and long-term asset value.

For more information, visit www.genuinehospitalitygroup.com