KLC Hires Dan Womack As New President
PrAtlas/22609207

RED BANK, N.J. - PrAtlas -- RED BANK, NJ:  Dan Womack has joined KLC, provider of Online Communities and Co-Creation initiatives, as company President. He will be working in tandem with KLC founder Kevin Lonnie, who will remain as the company CEO.

"I am beyond excited to join such a fantastic team with incredible growth potential", Womack said.  "As a KLC customer for many years, I know KLC's deep expertise and always-on customer insight approaches can deliver the speed, flexibility, and quality that corporate insights, customer experience, and marketing teams need."

In his new role, Dan will oversee all daily operations of the business, as well as handle sales and marketing strategic initiatives.

"Dan's invaluable experience running corporate insights functions adds a new level of client empathy to our team," said Lonnie. "With corporate insights departments under added pressure to do more with less, we believe that Dan's innate understanding of client needs will position KLC as the premier insight community provider in the industry."

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Dan comes to KLC after 20 years of building and leading insights and research teams at some of the world's largest companies including, Aflac, GE, and Genworth Financial. His expertise spans the insights landscape with deep knowledge in spaces such as customer experience, brand and marketing strategy, advertising research, and product and service innovation.  Additionally, he served on the Board of Directors Executive Committee for both the MRA and Insights Association. Before moving to the corporate insight's world, Womack began honing his craft while working at boutique research agencies and large non-profits.

When not working, Dan enjoys relaxing to the warm sound only his turntable and vintage sound system can deliver.  He is an avid vinyl fan with an ever-growing jazz and classic rock collection that threatens to overtake his office.

For more than 25 years, KLC (formerly KL Communications Inc.) has connected brands with their customers through their Online Community and Co-Creation expertise, empowering clients to uncover insights that power real-time business decisions and accelerate innovation. Our online communities give brands on-demand access to their customers and create an ongoing dialog using our suite of research collaborative tools. Also, through our proprietary CrowdWeaving™ solution clients can leverage their brands while co-creating with their ideal customers. As a collaborative research firm, KLC offers both full and flexible service models and has worked with some of the world's leading brands across all industries such as Aflac, Delta, Sargento, Verizon, Hormel, Spectrum, ConEdison, and more.

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