Trending...
- Enable Accessible Haircare Wins Bronze at 2025 NACD Packaging Awards
- CoreIntegrator Announces Sage Intacct Approved A/P One Integration, Becoming an Official Sage Partner
- Prymax Media & Technology Group Acquires 'Hidden Treasures' From Estate of Jewel Records Founder Stan Lewis
The streetwear pioneer partners with Overtime Sports Management Group to sign high school basketball standout King Kendrick, marking a new chapter at the intersection of sport, fashion, and culture.
SAN FRANCISCO - PrAtlas -- Karl Kani made history designing for the biggest names in hip-hop and being the first non-sportswear brand seen on NBA courts. Now he's making history again.
In a first for the Kani brand, the designer has signed a state champion high school athlete, known as King Kendrick, to an NIL deal in partnership with Overtime Sports Management Group (OSMG).
More on PrAtlas
King Kendrick brings a fluid, ambidextrous game to basketball that is already drawing attention. In a recent press conference at All-Star weekend, Kyrie Irving mentioned Kendrick by name and spoke about how the next generation of players will need to be truly ambidextrous to compete at the highest level.
To create the visuals for the King x Kani "90s Kid" campaign, Kani brought in celebrity photographer Carell Augustus, author of the Black Hollywood Book project, to showcase classic and exclusive looks at the intersection of sport, fashion, and culture.
Karl Kani will serve as Investor, Mentor, Stylist, and Creator. This partnership marks a new chapter in how athlete identity is built and expressed.
In a first for the Kani brand, the designer has signed a state champion high school athlete, known as King Kendrick, to an NIL deal in partnership with Overtime Sports Management Group (OSMG).
More on PrAtlas
- Garage Door Scam Alert: Superior Overhead Doors Warns Tulsa Homeowners About Red Flags
- Coinbase recommends using Winner Mining Classic hashrate for the benefit of everyone
- Nieves Ministries Leads with Faith to Fortify Safety, Education, and Puerto Rican Culture in Colorado
- Deadline Extended: More Time to Submit Your Proposal for the OpenSSL Conference 2025
- Pulitzer Prize Nominated Lauren Coyle Rosen Releases New Album, Covers and Veils in Blue
King Kendrick brings a fluid, ambidextrous game to basketball that is already drawing attention. In a recent press conference at All-Star weekend, Kyrie Irving mentioned Kendrick by name and spoke about how the next generation of players will need to be truly ambidextrous to compete at the highest level.
To create the visuals for the King x Kani "90s Kid" campaign, Kani brought in celebrity photographer Carell Augustus, author of the Black Hollywood Book project, to showcase classic and exclusive looks at the intersection of sport, fashion, and culture.
Karl Kani will serve as Investor, Mentor, Stylist, and Creator. This partnership marks a new chapter in how athlete identity is built and expressed.
Source: OSMG West
Filed Under: Sports
0 Comments
Latest on PrAtlas
- Non-Citizen NY Travelers Face Extra Scrutiny at Local Airports: Attorney Robert Tsigler Featured in Gothamist
- $400 Million Run Rate in 2025 for Global Telcom Leader as a Result of Definitive Fintech Acquisition, Fast-Tracking $1 Billion Growth Plan: IQSTEL Inc
- Chosen Launches Mobile Family Closet to Serve Foster, Adoptive, and Kinship Families Across Southeastern Wisconsin
- New Release Explores Grit, Wit, and Appalachian Life in We Saved Ourselves, Kinda
- WNC Roofing, LLC Opens Spartanburg, SC Location After a Decade of Serving the Upstate
- June Is Men's Health Month 2025:
- Velocity Performance Alliance Shifts Into High Gear with Luxury Auto Real Estate Platform Ahead of NASCAR Debut
- Floating Water Ramp for Pups is Still Making a Splash
- UIFCA Wealth Academy's Revolutionary UIFCA(UFCA) Token Gains Momentum in AI-Powered Investment Market
- New Website Launch Positions TekTone Builders As Tulsa's Commercial Construction Leader
- Inframark Expands Its Capabilities and Presence in Arizona, Adding Wastewater Experts Mehall Contracting
- FilmHedge Is Letting A.I. Into the Deal Room—And Hollywood Will Never Be the Same
- This Artificial Intelligence Platform Could Change How Hollywood Gets Funded Forever
- $100 Million Financing Unlocked for Aggressive Acquisition and Growth Strategy Including Plan to Acquire Remote Lottery Platform: Stock Symbol: LTRY
- ARCH Dental + Aesthetics Unveils New Website for Enhanced Patient Experience
- Juventix Regenerative Medical Announces Strategic Partnership with Juvasonic® to Expand Needle-Free Biologic Delivery Platform
- Prymax Media & Technology Group Acquires 'Hidden Treasures' From Estate of Jewel Records Founder Stan Lewis
- Cooking with the Godfather Blends Family Tradition, Italian Flavor, and Leadership Wisdom
- Group Seeks End to Mandated Community Psychiatric Programs, Citing Global Alarm
- CoreIntegrator Announces Sage Intacct Approved A/P One Integration, Becoming an Official Sage Partner