Ismail Sirdah Discusses Why Social Media Is Important To Businesses
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DULUTH, Ga. - PrAtlas -- As a small business owner, you are surely already aware of the many ways in which recent technological advances have influenced the way you do business. In order to ensure your small business doesn't get left behind amidst a rapidly changing marketplace, it's vital that you incorporate the kinds of new technologies that will help your business thrive for many years to come.

Ismail Sirdah, outlined several ways his own small business has benefited from incorporating Facebook Messenger. In detailing how the platform has helped his Marketing & Events business excel, Ismail Sirdah also highlighted some of the universal benefits available to small business owners who utilize Facebook Messenger to connect with their customers.

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Reach Customers Where They Already Are

Perhaps the most compelling and salient rationale for incorporating Messenger into your small business is illustrated with a single statistic offered by Flurry Analytics: Over the last year, the amount of time spent on messaging platforms and social media increased by nearly 400 percent.

Reduced Friction for Users

You might be wondering why you would want to use Facebook Messenger when you could reach your customer base through a mobile app of your own design. That is, until you consider the time and effort required to not only build the app, but also to convince your customers to go through the process of finding it, downloading it, and, most importantly, using it.

Messenger Enables Improvements in Customer Service, Acquisition, and Ecommerce

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Facebook believes that small businesses will see tangible improvements in several key areas after incorporating Messenger, and Sirdah agrees that the platform delivers on that promise — especially when it comes to customer service, ecommerce, and customer acquisition. Using Messenger for customer service not only improved customer satisfaction among Sirdah's customers, but it also served as an ideal medium through which the small business owner could re-engage customers in order to drive revenue.