One Platform To Bring Consumers A Variety Of Verified Sustainable Clothing Brands
PrAtlas/22559144

SAN FRANCISCO - PrAtlas -- Wear Your Values

Ethycally: one platform to bring consumers a variety of verified sustainable clothing brands.

By: Kaylei Nilson

San Francisco-- The groundbreaking platform Ethycally was created by a group of established tech entrepreneurs who were moved by the injustices of the fast fashion industry and the struggle to find existing practical solutions for ethical online shopping.

The fast fashion industry uses a 'take, make, and dispose' model to fulfill consumer demands for high-fashion at a low price. However, it does not truly come at a low price. The founder of Ethycally, Amine Bellajdel, first discovered this when he watched the documentary, "The True Cost." The documentary pulls back the curtains and reveals the truths of the fast fashion industry which profits off of the exploitation of laborers and the environment. According to a 2018 Oxfam report, it only takes a top global fashion CEO four days to make what a Bangladeshi garment worker will earn in her lifetime.

More on PrAtlas

• Yunishigawa Onsen's Annual "Kamakura Festival" will be held January 30 – March 1, 2026
• At Your Service Plumbing Named a 2025 Nextdoor Neighborhood Fave
• Custom Home Builder Connecticut Valley Homes Wins 2025 Home of the Year from the Modular Home Builders Association
• Scoop Social Co. Partners with Air Canada to Celebrate New Direct Flights to Milan with Custom Italian Piaggio Ape Gelato Carts
• Breakout Phase for Public Company: New Partnerships, Zero Debt, and $20 Million Growth Capital Position Company for 2026 Acceleration

As awareness about the travesties of the fast fashion industry continues to grow, consumers like Bellajdel are starting to demand accountability from brands. Making the decision to become a sustainable shopper is easy, following through is much harder. Bellajdel struggled to verify if the companies were ethical employers and eco-friendly or if they were greenwashing their consumers. He frequently had to visit multiple sites to find viable options.

Ethycally is the all-encompassing solution to these common issues.They use Remake's process to verify that most of the sustainable clothing brands they feature, such as Symbology, comply with their values about human rights and the environment. The website is a multi-sided marketplace that features several ethical brands, so consumers can have variety in one place.

Ethycally values its brand relationships and understands the difficulties in competing with the fast fashion industry. The company provides a solution to uplift its brands by allowing them to be featured in curated boutiques, such as Vegan Fashion, which features multiple vegan shoe brands. Partners have the ability to promote these boutiques and get commission from the sales to help them fund their activities.

More on PrAtlas

• Japan's Patented "Hammock'n" Smartphone Band Targets Hand Fatigue From Long Phone Use
• Reditus Group Introduces A New Empirical Model for Early-Stage B2B Growth
• CCHR: Harvard Review Exposes Institutional Corruption in Global Mental Health
• Goatimus Launches Dynamic Context: AI Prompt Engineering Gets Smarter
• Global License Exclusive Secured for Emesyl OTC Nausea Relief, Expanding Multi-Product Growth Strategy for Caring Brands, Inc. (N A S D A Q: CABR)

In addition to providing a practical platform for sustainable shopping, Ethycally also donates up to 10% of their proceeds to nonprofits that promote causes that focus on human rights and environmental justice. For example, the founder of the New York Fair Trade Coalition and Ethycally partner Andrea Reyes created The Little Black Fair Trade Dress boutique and all proceeds will support the Black Lives Matter movement.