PrAtlas - Yasmine Roulleau named Managing Director in Vancouver, Canada

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NEW YORK - PrAtlas -- STS Capital Partners is pleased to announce the appointment of Yasmine Roulleau as a Managing Director. Yasmine brings over 18 years of global experience at the intersection of data, technology, strategy, and impact. With a track record spanning venture creation, capital strategy, and successful exits, she brings a blend of operational depth and emotional intelligence that strengthens STS's mission of delivering Extraordinary Exits™ for founder-led and mid-market companies.

Yasmine began her career driving innovation strategy and stakeholder engagement in highly regulated sectors such as healthcare and gaming. Her unique foundation as a psychotherapist enables her to navigate the human dynamics that often define complex transactions, bridging the emotional and interpersonal gaps that arise in high-stakes negotiations.

As founder and CEO of Striven Consulting, Yasmine led the firm through fourfold growth before its acquisition by Deloitte, where she continues to serve as a Senior Advisor in the Omnia practice. She has also co-founded and led several ventures developing a deep understanding of operational challenges and value creation across a variety of industries.

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Her later-stage focus on impact and capital strategy led her to found Sama Impact Ventures, a data- and AI-driven advisory firm for social-sector startups, and to serve as Managing Partner at Ignite Impact Partners, a women-led $30M climate fund. Yasmine has worked with Fortune 500s, sovereign funds, and high-growth startups alike, aligning business models with investment strategies and measurable outcomes across sectors ranging from healthcare and gaming to climate, real estate, and AI.

As a board member, facilitator, and YPO mentor, Yasmine is a trusted voice in guiding organizations through transformation, with a particular strength in unlocking value amid complexity. Her strategic guidance is grounded in empathy, systems thinking, and a commitment to purpose-driven legacy planning, which aligns seamlessly with STS's Extraordinary Exits™ approach.

"Yasmine brings a multidimensional approach to M&A, bridging deep strategy with human insight and financial acumen with purpose," said Sean Friday, CEO of STS Capital Partners. "Her experience as both a founder and investor make her a valuable partner to entrepreneurs navigating pivotal transitions."

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About STS Capital Partners:

STS Capital Partners is a global sell-side M&A firm like no other. We are expert guides for private, founder, and entrepreneurial business owners on the journey to achieving an Extraordinary Exit™. Our extensive global relationships, world-class team, and proven deal process bring international strategic buyers and investors to the table who deliver maximum financial value. As a result, we help clients fulfill bigger ambitions in life and leave lasting legacies by inspiring charitable donations through our Success to Significance™ program with a goal of raising billions of dollars in new philanthropic and impact capital to support charities like Altruvest, Knowledge Impact Network, and DignityMoves.