PrAtlas - Token-Operated Sake Service Opens at Tobu Nikko Station

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Featuring Local Saké from Tochigi Prefecture, the Token Dispenser, Situated Inside the Station's Kanaya Terrace Café, Opened on May 30, 2025.

NIKKO, Japan - PrAtlas -- Tobu Railway Co., Ltd. and Kanaya Hotel Co., Ltd. jointly installed a token-operated saké dispenser inside THE KANAYA TERRACE Café, situated within Tobu Nikko Station (less than two hours north of Tokyo). The dispenser, unveiled on May 30, 2025, features local saké from breweries throughout Tochigi Prefecture. This allows customers, primarily returning from Nikko to the Tokyo area, to enjoy the flavors of Tochigi as they wait for their train home.

THE KANAYA TERRACE Café is a casual spot to experience a taste of the Nikko Kanaya Hotel in microcosm. By debuting local saké offerings, the café aims to not only deepen ties with communities along the railway line but also stimulate new demand and improve customer satisfaction.

By encouraging the casual enjoyment of local saké, the service enhances the station's tourist amenities and promotes the awareness and appeal of regional saké, ultimately contributing to the revitalization of communities along the railway line and strengthening the Tochigi brand.

Overview of the Token-Operated Local Saké Dispenser

1. Service name: SAKE EXPERIENCE

2. Period of implementation: Friday, May 30, 2025 through Sunday, August 31, 2025

3. Location: THE KANAYA TERRACE Café, situated inside Tobu Nikko Station

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The Café is open year-round. Summer Hours are: 9:30-12:00, 13:00-16:30

4. Service Procedure:
(a) Purchase tokens at the counter in THE KANAYA TERRACE Café (3 tokens for ¥1,200)
(b) Insert a token into the saké dispenser (1 token per cup)
(c) Press the button for your preferred saké to dispense it into a dedicated cup
(d) Enjoy
*Prices and sake selections are subject to change.
*Tokens can only be purchased in sets of three. A single token purchase is not available.

Saké Offering

Sake Name	Brewery (Location)
Nikko Homare (Pure Sake)	Watanabe Sahei Shoten (Nikko)
Nikkoji Refined Sake	Katayama Shuzo (Nikko)
Shaso	Kobayashi Jozo (Kanuma)
Tentaka	Tentaka Shuzo (Ohtawara)

Additional Nikko News:

The Nikko passes, which include transportation from Tobu Asakusa Station in Tokyo to Nikko, as well as attraction admissions and other discounts in Nikko, have new pricing. The NIKKO PASS ALL AREA is now 8,000 yen per person and the NIKKO PASS WORLD HERITAGE AREA is now 3,000 yen per person. Also, as of June 1, 2025, the Nikko passes will be available for purchase in central Tokyo. Purchase locations include the AC Ginza Hotel and Courtyard Marriott Hotel Ginza.

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About Tobu Railway:

TOBU Railway Co., Ltd. is a major Japanese corporation consisting of 80+ companies. The Tobu Railway covers the longest operating distance in Metropolitan Tokyo, leading to numerous tourist attractions including: Asakusa and TOKYO SKYTREE TOWN in Tokyo; Nikko and Kinugawa-Onsen, famous for its world heritage sites and hot springs; the Tatebayashi and Ashikaga areas, known for their blooming flower fields; and Kawagoe and Tochigi City, where the atmosphere of the old Edo era lives on. Tobu is also invested in a portfolio of hotels, including the Ritz-Carlton Nikko, FUFU Nikko Onsen Resort, the Nikko Kanaya – the oldest Western-style hotel in Japan, and in Tokyo - the AC Marriott Ginza and family-oriented Tobu Asakusa hotel, among others. More information: https://www.tobu.co.jp/en/sightseeing/recommend/tourism/

Media Contact
Marian Goldberg Marketing Communications, LLC
in Asso. w/ QBIC Factory Inc. for TOBU Railway
marian@mariangoldbergcomm.com
+1-347-559-6462

Source: Tobu Railway Group, LTD

Filed Under: Event, Travel, Food, Tourism, Culture

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