PrAtlas - Mom Creators Coalition Launches with WaterWipes® as Official Founding Sponsor

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Mom Creators helps moms build creator businesses.

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WaterWipes® is Coalition's founding sponsor.

New IRL-first initiative empowers moms to build local creator businesses and community

NEW YORK - PrAtlas -- Mom Creators today announced the launch of the Mom Creators Coalition, a nationwide initiative designed to help moms build sustainable creator businesses starting in their own hometowns. WaterWipes®, the world's purest wipes for sensitive skin, has signed on as the Coalition's official founding sponsor.

The Mom Creators Coalition combines education, real-world events, and brand collaboration opportunities to support moms looking to monetize their creativity, build meaningful community, and create flexible income streams - without needing massive followings or traditional influencer paths. The Coalition's model is intentionally local-first, encouraging moms to host and participate in in-person events, collaborate with nearby brands, and grow from there.

"Too many moms are told the only way to succeed as a creator is to chase algorithms or go viral," said Monica Banks, Founder of Mom Creators. "The Mom Creators Coalition flips that idea on its head. We're building a repeatable model that starts locally, creates real connection, and helps moms get paid in ways that actually fit their lives. Partnering with WaterWipes® - a brand that truly understands moms - makes this launch even more meaningful."

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As the founding sponsor, WaterWipes® will support Coalition events, educational programming, and brand collaboration opportunities throughout 2026, beginning with the Coalition's first local meet-ups.

"At WaterWipes®, we believe in supporting parents in real, practical ways — and that includes the moms building businesses, communities, and creative careers alongside raising their families," said Jennifer Foley, President of the Americas at WaterWipes®. "The Mom Creators Coalition aligns beautifully with our values, and we're proud to support a program that prioritizes authenticity, connection, and real-world impact for moms."

The Coalition builds on the success of Mom Creators, a community that has supported tens of thousands of moms navigating the creator economy, and represents the next evolution of that mission - bringing online education into the real world through repeatable, locally led experiences.

Initial Coalition events are rolling out in select U.S. regions starting with New York, California, New Hampshire and Arizona with plans to expand nationwide.

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About Mom Creators
Mom Creators is a community and education platform founded by Monica Banks to help moms build profitable, sustainable creator businesses on their own terms. Through content, community, and now the Mom Creators Coalition, Mom Creators provides practical tools, brand connections, and real-world opportunities for moms at every stage of the creator journey. Learn more at http://mom-creators.com.

About WaterWipes®
WaterWipes® is the world's purest wipes for sensitive skin, made with just two ingredients and trusted by parents, hospitals, and healthcare professionals worldwide. Founded by a dad, WaterWipes® is committed to creating products that help protect delicate skin while supporting families everywhere. Learn more at http://waterwipes.com.